Brand Identity: Defines Starbucks’ visual and verbal brand elements.
Logo Usage: Guidelines for proper logo placement and scaling.
Color Palette: Official Starbucks colors with usage rules.
Typography: Approved fonts and hierarchy for consistency.
Imagery & Photography: Style recommendations for visuals and media.
Illustrations & Icons: Standardized iconography and graphic elements.
Voice & Tone: Ensures brand-aligned messaging and communication.
Packaging Design: Rules for product packaging and branding.
Digital & Print Applications: Best practices for different media formats.
Consistency Standards: Ensures brand uniformity across all touchpoints.