Human-Centered Design: Focuses on user needs with intuitive, accessible interfaces.
Carbon Design System: Comprehensive UI toolkit for web and product interfaces.
Typography & Iconography: Clear, consistent, and recognizable design elements.
Color Palette: Distinct IBM brand colors for digital experiences.
Design Thinking Framework: Structured methodology for solving complex problems.
Accessible by Default: Adheres to WCAG standards for inclusive design.
Global Consistency: Unified design language across IBM’s global products.