Consistent Brand Identity: Unified guidelines for Help Scout’s design language.
Typography System: Clear, readable font hierarchy for better communication.
Color Palette: Thoughtfully selected colors for accessibility and branding.
Component Library: Reusable UI components for consistent design.
Voice & Tone Guidelines: Ensures a friendly and approachable communication style.
Responsive Design: Optimized for various devices and screen sizes.
Accessibility Standards: Inclusive design practices built-in.