Customer-Centric Design: GEL emphasizes placing the customer at the forefront, ensuring that digital products address genuine needs and provide value.
Comprehensive Design System: It encompasses Figma libraries and a React JS coding framework, facilitating seamless collaboration between design and development teams.
Multi-Brand Support: GEL’s flexible architecture allows for the creation of distinct brand experiences while maintaining a unified underlying structure, streamlining the development process across various brands.
Accessibility Commitment: The system is built with a strong focus on inclusivity, ensuring that all digital products are perceivable, operable, understandable, and robust for every user.
Standardized Components and Patterns: GEL provides a library of tested components and design patterns, enabling teams to rapidly develop consistent and cohesive digital experiences.